Knowing the best keywords for your company/brand is imperative when it comes to optimizing your website on major search engines.

A keyword is an easy and great way of referring to the queries people type on their favorite search engines. As a website owner, it is important to know that which keywords your targeted audiences are searching for the product or services you carry on your website. This will help you to utilize SEO practices in the best possible way to optimize your site for your business and enhance your chances of appearing in the Natural Search Results for these queries.

Importance of Relevant Keywords

Optimizing your site is not all about getting visitors to your online business, but about getting the right kind of visitors. You can’t ignore the significance of this INTELLIGENCE since optimizing your sites with right kind of keywords will help your business grow online successfully.

How To Determine The Value of a Keyword

During the initial SEO process, it is always important for you to judge the value of keywords you will use to optimize the website. If you own an online office furniture store, check do you earn more money from visitors searching for “office furniture” or “office cabinets?” In general, almost all the keywords your visitors type on the bars of their favorite search engines are often available to WEBMASTERS, and, most importantly, keyword research tools allow us to find this information. However, those tools are not significantly enough to help you how valuable keyword is to receive traffic from those searches. In order to understand the value of a particular keyword, we are always recommended to understand our own running website, make some necessary hypotheses, test, and repeat – the Classic Web Marketing Formula.

Don’t Forget To Ask yourself First…

First and foremost, ask yourself are all the chosen keywords relevant to the content available on your website? Will visitors find what they are actually seeking on your website when they start doing search with the help of these keywords? Will the searchers be satisfied with what they find? Will this traffic help you achieve the FINANCIAL REWARDS or other ORGANIZATIONAL GOALS? If you are getting a big “Yes” in the form of the answer to all of these questions, then please go ahead…

Search For The Term or Phrase In The Major Engines

Better understanding which sites already have a good rank for your keyword will definitely give you valuable insight into the competition over the World Wide Web, and also how difficult it will be to rank for the given term/phrase.Are there search ads running along the top and right-hand side of the organic results? In general, a number of search advertisements is actually a good sign of considering it a high value keyword; wherein multiple search ads above the organic results generally means a highly lucrative and directly conversion-prone keyword.

Major Resources

From where do we obtain all of this knowledge about keywords demand and keyword referrals? These research sources are listed here:

  • Google Adwords’ Keyword Tool
  • Google Insights for Search
  • Google Trends Keyword Demand Prediction
  • Microsoft Advertising Intelligence
  • Wordtracker’s Free Basic Keyword Demand

Every SEO professional often uses Google’s AdWords Keyword tool as a common starting point for SEO keyword research. This tool not only helps to suggest relevant keywords and provides the users with the estimated search volume, but it also predicts the cost of running paid campaigns for these terms. In order to determine the volume for a specific keyword, be sure to set the Match Type to [Exact] and have a look under Local Monthly Searches. For your knowledge, these represent total searches. In addition to this, depending on the ranking and click-through rate of the site, the actual number of visitors you get for these keywords will usually be much lower.