Community Creation in Social Networking Websites: Also referred to as online reputation management, this is the first and most important step with which you can initiate your process. Just becoming a member of commonly used social networking sites like Facebook, Twittter, Linked In, Pinterest etc., you will spread the popularity of your website in your social networking group. By creating a profile of your own, you can extend your network over there, get connect with your friends, share things with each other, and promote your website/company online to build an online reputation.

Blogging: Another most effective and powerful ways to promote your company/website online is to write a blog of your own for your business and add lots of fresh and quality content. Try to be precise in what you want to convey for the readers in your blog entry and promote your blog contentin diverse blog directories and blog search engines. There are many other service-related blogs where you can post your comments to promote your blog. This will allow links in the comments section that are crawlable by the search engines. In case if your writing skills are not so good for blog posts, then hire a guest blogger for your blog and ask the professional to write unique and precise content so that your blog can gain more credit from a search engine point of view.

Article & Directory Submission: You can write quality and good information rich articles of your own and initiate to submit them to diverse various popular websites like Ezine Articles, Articlebase, Go Articles, Article dashboard, etc. This will surely help you to gain some good links for your company/website.

Directory submission is basically based on how efficiently we are choosing those directories and how effectively we are selecting the category for submission.

Search Engine Submission: You can submit the website of your company to various most reputed search engines like Google, Yahoo, MSN, etc., to get listed for free.

Photo Sharing & Video Promotions: You can also share/publish your website’s product pictures and make them public to get instant popularity among your targeted audiences. Let people you know see them and comment on them too, which will result in helping you to drive traffic towards your website. For this purpose, you can use major photo sharing websites like Flickr, Photo Bucket, Picasa, Picli, etc.

Like with photo sharing of your website, you can also publish/share your product/service videos, expert suggestions, and reviews of your product/service and make them public in several leading video sharing sites like YouTube, Metacafe, Dailymotion, etc.

Press Release Promotion: Being a business/service provider, you can also submit your PR in several major popular PR websites like PR Leap, Open PR, etc. This will definitely help you to publish your website in Google News.

Document Sharing: In order to brand your website, you can also share your site documents like information brochures, business documents, and slides in Google Docs, Slide Share, etc.